PAN PHARMACY AND PAN GROUP BRAND DESIGN
Branding, brand design, logo design, vehicle livery and stationery
This was a branding exercise we could really sink our teeth into. Pan Pharmacy is a Birmingham-based outfit that is young and ambitious and they wanted us to create a brand identity that demonstrated this.
What was great about this brief is that any identity we created for Pan Pharmacy would then have to be rolled out to its parent group and then on to its sister subsidiaries. With this in mind we had a fantastic opportunity to create something unique and exciting that would be featured not only in the pharmaceutical world but also in optometry, photography and property.
After extensive research we created a brand that was fresh, clean and distinctive. Each part of the Pan Group had its own colour palette but a distinctive form used throughout the branding process tied the businesses together. Our designs will feature on everything from staff uniforms to signage and marketing collateral.
The new identity is currently being rolled out across the Pan estate and already features pride of place on the Birmingham high street.