720 Nexus branding design
We didn’t start from scratch with this branding design project. The brief was to evolve an existing identity and make it more opulent and refined. We went all out on the business cards which is vital to what the company does. First impressions are everything. With the free rein we were given by the client we went for a jet black four-board card. On this we specified a holographic gilded edge and a holographic foil finish for the lettering. We’re really geeky about this kind of thing and get really excited about being able to choose these luxe finishes. This attention to detail paid dividends as the finished branding design and the all important business cards were exactly what the client wanted.