Branding, brand design, logo design and product design

Aerobo is an exciting new exercise concept that sees users performing aerobic-style exercises while using a portable resistance bar to gain maximum results. The makers are in talks with major sporting names to market the product and therefore needed a brand and product design that would capture their imagination.

This is where we stepped in. We consulted heavily with Aerobo’s inventors to create a concept product design that would wow sport’s biggest names while being practical and useable in real life.

We also went about creating a brand for Aerobo which included designing a logo that would compliment the product it represented. We went for a sleek, all lowercase design in keeping with the contemporary look of the Aerobo itself. Keep an eye out for the product (and our fantastic branding) in a gym near you soon.

Aerobo Logo design 1

Aerobo Logo design 4

Aerobo Logo design 3

Aerobo Logo design 2