BANKCRAFT BRAND DESIGN
Logo, brand design & label design
Because we love fishing almost as much as brand design (sometimes more) we decided it might be nice to mix business with pleasure. With this in mind we’ve embarked on a little side venture in the form of a clothing brand specifically designed for anglers.
As the popularity of fishing grows, so does the need for a clothing brand that suits the needs of participants that are more image conscious. As dedicated fishermen and branding experts we thought it would be great to mix our two passions and have a bash at creating something special ourselves. And so, Bankcraft was born.
The Bankcraft logo features a bespoke typeface, hand drawn by one of our designers so it perfectly suits the brand identity and is completely unique. The logo also features an ‘A’ shaped to resemble a bivvy and, although aimed at fishermen in the most part, we think the contemporary look of the logo would suit any fashionably-minded male, whatever their hobby of choice.
Our next mission is to hook(!) an established fishing brand to take us on and help to take Bankcraft to a willing audience. We’re so confident in the branding we’re sure we can make it a success so any takers, get in touch!
For now, we’re supplying samples to our most fashionable friends and family to gauge reactions and test the garments we’ve selected. So far, feedback has been extremely positive and we’ve got requests for extra clothing coming in thick and fast. We’ve thoroughly enjoyed the process so far and it’s been educational, interesting and fun to channel our creativity somewhere new.
Watch this space to see where the brand goes next!