WISDOM OF CROWDS BRANDING AND MARKETING COLLATERAL
Logo design, brand design, branding, marketing collateral, brochures and invites
We have been working with the people behind Wisdom of Crowds, a prestigious event for those within the IT industry, for a while now, providing design support on some of the various other projects they are working on.
Wisdom of Crowds needed a slightly different approach to the previous projects however as this would be their premium offering to clients and therefore it needed to look special.
The look and feel of this brand needed to be high end and luxury. As part of the brief it was requested that we use a black and gold palette to convey opulence and we chose a classic typeface to compliment this. We played with the original font to ensure it was perfect and we’re particularly proud of the ‘W’.
The layout of the copy within the collateral, which included event packs for media, delegates and sponsors, was clean and concise to tie in nicely with the premium feel of the event.