Brand design, website design and website development

Convex is a national data exchange set to transform the UK travel and mobility industry.

The exchange has been established by a public-private consortium led by Transport for West Midlands (TfWM). Other members include Jaguar Land Rover, Bosch and Warwick Manufacturing Group, as well as three “innovation partners”: Immense, Valerann and Synaptiv.

As part of its UK launch, the company required a brand identity and website that would reflect its innovative, forward-thinking ethos. We spent a lot of time on the development stage of this project, working through various ideas for the branding direction and drawing inspiration from multiple sources.

The final brand identity draws upon the convex shape and features a bespoke font and logo mark that can be used separately.

Once the brand identity had been decided upon we were really excited to get cracking on the website design and development. The site features  interesting transitions and bespoke animations which we feel delivers a unique user experience.

We worked closely with the team at Convex throughout the project to ensure our work delivered on their brief. We also worked hard to meet the expectations of the various influential partners involved.

The work to date represents phase one of the project with phase two just starting. Phase two will see further evolution of the brand and increased functionality added to the website. We’re really pleased with what we’ve been able to deliver in such a short period of time and we’re looking forward to continuing to showcase our skills, as well as passion for this unique project moving forward.

You can see the live site here:

Or to read more about the Convex project, you can visit the official LinkedIn page here