ESPADA CONSULTING BRANDING
Brand design, branding design and logo design
Espada Consulting was set up by a half-spanish former engineer who is fanatical about detail. This little bit of information may explain the name choice, ‘Espada’ meaning ‘sword’ in Spanish. The additional rationale behind the brand name being that this is a no-nonense company that knows what it’s doing, has a scary amount of experience and cuts straight to the solution for its clients. Espada also happens to be the managing director’s middle name! We wanted to reflect these key messages in the branding design, as well as making it impactful and masculine.
The use of the heavy font is intended to represent the company’s engineering background, as well as making it appear strong, reliable and straightforward. The slice affect through the name pays homage to the word’s true meaning without being obvious, while the simple black and white colour choice is effective and can be used anywhere.