Espada logo design
The logo design for Espada Consulting derives from a deep understanding of the business and the person behind it. It was set up by a half-spanish former engineer who is fanatical about detail. This may explain the name choice, ‘Espada’ meaning ‘sword’ in Spanish. The additional rationale behind the brand name being that this is a no-nonense company that knows what it’s doing, has a scary amount of experience and cuts straight to the solution for its clients. Espada also happens to be the managing director’s middle name! We wanted to reflect these key messages in the branding design, as well as making it impactful and masculine.
The heavy font used for the logo design is intended to represent the company’s engineering background. Additionally, it conveys the message of strength, reliability and a straightforward approach to business. The slice affect through the name pays homage to the word’s true meaning without being obvious while the simple black and white colour choice is effective and can be used anywhere.