Lemon Events branding
The branding for this fresh, new and exciting company needed to be bright and bold to catch the eye but also professional and contemporary to suite its intended audience.
Lemon Events is based in Dubai and founded by a lovely former colleague of ours, Nicola. Nicola moved to Dubai almost ten years ago and gained a vast amount of experience working on events for some of the world’s biggest names before deciding to set up on her own.
With a name like Lemon, the colour yellow was an obvious choice but we decided to contrast that against black to really make it stand out.
The typeface we chose to use was clean and simple and the icon of the lemon was uncomplicated and modern, the segments of which represent the various services the company offers.