We might be biased but we believe that the creative industry is one of the best places to be working in. However, as with any job, it comes with its challenges, one of these being a constant need to find inspiration.
When delivering designs becomes commercial, it is perhaps easy to become stuck in a style rutt and feel as though the inspiration for creating something new and different but still on brief is somewhat lacking. At Littlefish, we’re lucky enough to work with brands of all shapes and sizes and that operate in a wide range of business areas so staying inspired is key to ensuring we can adapt our design to suit whoever we’re working with. Here, we give our top five tips for finding inspiration when you feel it’s running low.
1.) Take a break
This might sound obvious but whether it be a ten minute walk in the fresh air or, if you can, a few days away from a given project, a break can really help you gain perspective and look at your work with a fresh pair of eyes. Sometimes, when we spend too long on one thing we end up becoming siloed and unable to be creative with whatever we’re working on. It’s easy to become fixated with trying to find a solution but taking some time to think of something other than a tricky or slightly mundane brief can mean the difference between turning a creative corner or taking a motivational nose dive.
2.) Look for the unlikely muse
Sometimes, the most brilliant ideas can come from the most unlikely sources. If you’re stuck on something, why not chat about it with your partner or a friend that isn’t in the creative industry or the bloke down the pub? Without the pressure of a looming deadline or emails pinging in your inbox while you try and think, it might just be that you strike upon something that sparks your interest and gets your creative mojo back on track.
3.) Take a trip down memory lane
If you’re feeling trapped by a current project, why not take a look at all the projects you’ve worked on in the past, particularly the planning and development stages. Reviewing work that you did when you felt on top of your game and flushed with enthusiasm can help give you the boost you need to find inspiration for your latest project. Undoubtedly, there will also be ideas that you’ve had in the past that didn’t work then but might just be perfect right now. Why look elsewhere when then inspiration you need could actually lie with you?
4.) Don’t be scared to go back to square one
Often, we have ideas that, at the outset seem perfect but once explored and developed turn out to be anything but. If this is the case, don’t get stuck trying to force things or try to find inspiration when it just isn’t there and never will be. Be brave, stop, and start again. Sometimes a blank page and a fresh start is what you need to get you back on course.
5.) Take another look
Sometimes you can feel like an idea isn’t going anywhere because you’re having a bad day or you’ve spent so long working on it you’ve become bored. Firstly, don’t beat yourself up. Even the most creative person can get stuck in a rut and have times when everything feels wrong and absolutely nothing is working. If this is the case, leave an idea for a bit but don’t abandon it altogether. It could be that your lack of inspiration on a given day means you miss the potential of your own work. Taking another look on a new day or after a break (see point one) can open your eyes to just how good you really are and that, actually, you might have had all the inspiration you needed all along!
To take a look at some of the projects we’ve been working on, why not visit our portfolio